What is Eco-responsible protective packaging?

protective packaging


In 2023, consumers will be more aware than ever of environmental issues, and this is particularly reflected in their online purchasing power. Indeed, people seek to encourage companies that are careful to limit over-protective packaging and make an environmental effort.

But, for e-commerce merchants who want minimal merchandise returns, reducing the amount of protective packaging can be worrisome. After all, one of the causes of over-protective packaging is the popular belief that a less packaged product will be less well protected.

The right choice of the container makes all the difference in overwrapping

The main issue in overpacking is the use of too much filler material. In reality, this is because many manufacturers use containers, including crates and boxes, that are too bulky for the actual product size. Therefore, to prevent the product from moving too much inside the box, the box is filled with cushioning materials for protection deemed essential.

If you want to limit over-protective packaging, you must first determine box sizes suitable for the dimensions of your goods. Indeed, the analysis of the size of the container is decisive and considers several factors, such as the ideal position of the product inside, the vacant space to be filled, the type of transport chosen and much more.

With this in mind, choosing an appropriately sized box, crate, or chest saves you money on protective packaging, storage and shipping costs while preventing the product from being over-packaged.

Consider suspension protective packaging to protect your products in an eco-responsible way

Suspension protective packaging is an excellent solution to preserve the integrity of your fragile or valuable products while avoiding over-protective packaging. This type of protective packaging is designed to protect the various items from transport shocks by keeping them away from the points of impact.

To do this, an ultra-resistant plastic film is stretched inside the box. This can hold several items in place during the entire shipping route.

Design the shipping package according to the product

On the other hand, another option to consider would be to hire a custom protective packaging design service. Protective packaging consultants and an associated industrial design team use their know-how to suggest optimal protective packaging solutions that limit the necessary resources while -maintaining a high level of performance in terms of protection.

This allows you to reduce your costs of protective packaging and product returns, to reduce your ecological footprint without doing so to the detriment of your company's image.

Opt for protective packaging products that contribute to a circular economy

It could be that after reassessing the fragility of your items to be shipped, you find it impossible to reduce the number of materials used to wrap them without exposing them to serious damage.

However, this does not mean that you can't design eco-responsible protective packaging. Consider choosing protective packaging products from recycled, recyclable, and/or reusable materials. In this way, you contribute just as much to the circular economy and reduce your environmental footprint while ensuring that your goods arrive safe and sound at their destination.

Design eco-responsible protective packaging with Britwrap

In short, to limit overpacking, you must first make sure you choose the right sizes of shipping boxes so that they do not contain too much filler material. In addition, professionals in the design of protective packaging solutions can suggest efficient and ecological choices that will adequately protect your products.

At Britwrap, we are always available to offer protective packaging solutions that consider your environmental objectives. Do not hesitate to contact us to learn more about our protective packaging design services.

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